The Department of Defense's long-awaited official social media policy has finally hit the streets.
To view the new policy memorandum, visit http://www.defense.gov/NEWS/DTM%2009-026.pdf.
While the new policy basically gives the green light to uniformed personnel to engage in such online social media tools as Twitter, Facebook and Flickr, the memorandum raises concerns regarding ethics, operational security and privacy.
In a press release issued today, the DoD asks commanders and heads at all levels of the DoD to continue to defend against malicious activities on military information networks, to deny access to prohibited sites (gambling, pornography or sites which encourage hate-crime related activities), and take immediate and commensurate actions, as required to safeguard the missions of our country's military members.
As recently as 2009, individual military branches were considering a near total ban on access for their members to social media networks.
The DoD also launched a pro-social media campaign via none other than the very avenue in question--blogs, Twitter and Bloggers Roundtable discussions. Indeed, Mr. Floyd as their biggest social networking proponent, appeared as a regular guest on Blogtalkradio.com and other online venues, touting the benefits of the military adopting this new "social" way of communication.
At the same time, Oregon had been building a social media program of its own, complete with over-arching guidelines and policy. The guidelines cited specific information contained in Air Force Instruction (AFI), DoD Directives, and in the Uniform Military Code of Justice (UCMJ), in addition to industry best practices and corporate Internet user policies.
The Oregon National Guard was also heavily involved in social bookmarking, actively monitored blogs, and stayed abreast of other government agencies' social media sites. It also kept an eye on blogs and Facebook pages of other Oregonians--partly to keep abreast of new developments in the blogosphere, and partly to ensure its own members were not overstepping the boundaries established by the Oregon National Guard's own fledgling guidelines.
Moreover, we have leveraged these powerful communication tools during emergency response--utilizing Twitter and Facebook to communicate updates to our followers and members of the local media during the recent Mount Hood rescue attempt in Jan. 2010, and during important events involving our Airmen and Soldiers, including mobilizations, homecomings, community events, and items which benefit our members and their families.
But these kudos are not possible without you, our audience. We thank you for your support and your patronage. We constantly strive to provide you--regardless if you are a member of the Oregon National Guard, or a family member, friend, employer, supporter, or a member of the general public--with quality information, entertainment and discussions, of and about Oregon's citizen-Airmen and citizen-Soldiers.
Posted by Tech. Sgt. Nick Choy,Oregon National Guard Social Media Manager
Editor's Note: One other noteworthy point to come out of the official DoD guidelines on social media is the requirement of disclaimers on all opinion pieces--and I am more than happy to comply. So here goes:
"The views expressed in posts on the Oregon Military Department blog are those of the author(s), and do not reflect the opinions or policies of the Department of Defense, the National Guard Bureau, or the Oregon National Guard or any of its entities."